Demi-fine jewellery sits right between fine and fashion — made with quality materials like 925 sterling silver, surgical-grade steel, and finished with rhodium plating, gold tones, or 18k gold plating, adorned with pearls, cubic zirconia, and lab grown diamonds, minus the heavy price tag. It’s designed to be worn daily and last way longer than fast fashion pieces.

With proper care? Years. Asocas uses thicker-than-average 18k gold tones or 18k gold vermeil over quality base metals, not cheap brass. If you avoid harsh chemicals and store it properly, your gold plated jewellery will keep its shine through regular wear.

Yes, most of it is waterproof. Our jewellery is made to handle daily wear — even a little water — but if you want to keep it looking its best, it’s a good idea to take it off before showers, workouts, or anything with harsh soaps and perfumes.

Nope. We don’t use low-quality alloys like nickel or brass — just 925 sterling silver and surgical-grade stainless steel. That means no skin reactions and no green tint, even with all-day wear.

Not really! A lab grown diamond has the same physical, optical, and chemical properties as a natural mined diamond — it’s just made in a lab, not dug out of the earth. It's a more ethical, sustainable, and often a more affordable alternative.

Cubic zirconia is a diamond simulant — it looks like a diamond, but it’s not carbon-based. It’s lighter, more affordable, and still very sparkly. Lab grown diamonds are chemically identical to natural mined diamonds. We use both depending on the design — and always disclose which is used, on every product page.

Absolutely — if it’s made well. Cheap gold plating fades quickly because it’s a thin layer over bad metal. Ours is thick 18k gold tone plating or 18k gold vermeil over real silver or steel. You get the luxe look and feel without paying for solid gold.

It’s low maintenance, not no maintenance. Keep it away from strong chemicals, clean it gently with a soft cloth, and store it in a dry place. Every Asocas piece comes with a care guide to help you extend its life.

Yes. All of our pieces are hypoallergenic. That means no nickel, no brass, no weird mystery metals — just clean materials that won’t irritate your skin.